Creative director, visual designer
& brand strategist.

What I do best

Visual design

I have developed my design skills over the last twelve years in design studios, community cultural development projects and advertising.

As a visual designer, my strengths are in:

• Design direction & creative vision
• Brand design & identity systems
• Publication design
• Interface design
• Typography & lettering
• Film & photography art direction.

Strategy

Working collaboratively with clients, I develop strategy to set the direction of a project, campaign or brand, including:

• Project design
• Concept development
• Brand strategy & value proposition
• Campaign design
• Messaging and copy
• Film treatment and script writing.

Team leadership

As Creative Director of a multidisciplinary design studio, leadership and team development were key to ensuring the ongoing success of the business.

My leadership experience includes:

• Pitching projects
• Stakeholder engagement
• Client management & collaboration
• Workshop facilitation
• Team development & mentorship
• Recruitment & reviews

Education & training

I have taught design trainees and developed and run student workshops in film making. I have also delivered workshops and lectures to university students in design.

my role as Creative Director at Blueboat I worked with schools from around Australia to define their school's culture, using a framework I developed.

Qualifications

Master of Design
(Communication Design)

2010, Swinburne University

Bachelor of Creative Industries
(Communication Design)

2004, Queensland University of Technology

When I'm not working, I can be found…

Writing haikus

See more at @haiku.wednesday

Let's talk

Email:
fiona@fionasmith.info

In person:
I'm based in San Francisco at the moment, so if you're in the Bay Area let's grab a coffee and have a chat.