Canberra Grammar School

BRAND STRATEGY
VISUAL IDENTITY
INTERACTION DESIGN
 

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THE BRIEF

After 86 years as the most respected boys’ school in Australia’s capital city, Canberra Grammar School was about to undergo the most significant change in the school’s history by becoming fully co-educational.

THE PROCESS

The new offer required a rebrand: a new brand value proposition that clearly communicated the direction that the school was taking and a visual identity that aligned with their values. A new tagline, ‘ready for the world’ replaced previous inconsistent messaging.

The brand was launched simultaneously online and in print, with a redesigned website and a publication announcing the new coeducational model.

A key feature of the new website is the interactive prospectus, that gives parents a personalised overview of the school and entry points to the website, based on their child’s unique abilities and interests.

THE OUTCOME

The impact of the new offer and rebrand has been significant: enrolment applications increased by over 50%, attendance at Open Day increased by over 60% and engagement with the website increased.

“Fiona brought sharp insight, strategic thinking and a superb creative sense to the School’s planning and brand expression.”

– Dr Justin Garrick, Head of School,
Canberra Grammar School.

2015 - 2016
Studio: Blueboat
Role: Creative Director