Melbourne Brain Centre

INSTALLATION DESIGN
VISUAL STORYTELLING
DONOR ENGAGEMENT

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THE BRIEF

The Melbourne Brain Centre is home to Australia’s largest brain research collaboration, bringing together five neuroscience and mental health research institutes in landmark, state-of-the-art facilities. When theCentre was first established, the partners identified a need to recognise donors and a strong desire to retain some link to the history of the individual institutes.

THE PROCESS

Based on previous consultation and workshops with the MBC stakeholders, I designed a series of installations to visually tell the Melbourne Brain Centre’s brand narrative. They celebrate a history of brilliant achievements, recognising ongoing innovation and inspiring future researchers.

Window displays celebrate the achievements of past researchers. Interactive light installations explain research that is currently being undertaken and the names of donors, linking their financial support to scientific progress.

THE OUTCOME

The installations have become landmark features of the Melbourne Brain Centre with researchers aspiring to see their own research added to future updates.

“I’ve been thrilled by the international visitors who have come to the Florey’s foyer to take photos and soak up the atmosphere. I’ve come across people from London, Singapore and New Zealand who had heard about the light displays and window tributes and felt they just had to come and see for themselves.” – Amanda Place. 

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2012
Studio: Blueboat
Role: Lead Designer