Scotch College – Indigenous Scholarships

COMMUNITY ENGAGEMENT
CAMPAIGN STRATEGY
VISUAL STORYTELLING

—

THE BRIEF

After the success of the Centre for Science campaign, Scotch wanted to shift their focus to the need and value of their Indigenous Scholarships program. The brief was to increase awareness and understanding of the Indigenous Program at Scotch College and raise $7.5 million to establish a perpetual scholarship fund.

THE PROCESS

The starting point for the project was interviews with scholarship recipients, students who had participated in partnership activities with indigenous communities and the teachers who run the program. It was important that our campaign captured the experiences and voices of the students we were setting out to support.

The project included:

• Campaign brandmark, tagline, graphics and messaging

• A series of films featuring students and graduates

• A campaign booklet, donation form and other collateral.

THE OUTCOME

The campaign has already received strong support from the community, since its sold-out launch dinner in May 2016. The next event in the campaign will be a fundraising art show.

—

2016
Studio: Blueboat
Role: Creative Director