Scotch College – Centre for Science

CAMPAIGN STRATEGY
DESIGN DIRECTION
FILM + APP

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THE BRIEF

Scotch College needed to raise $20 million from their community, to build a new $40 million Centre for Science. It was the school’s most ambitious fundraising and building project in the last 10 years. The brief was to raise the profile of science at the school as well as re-establish a culture of giving.

THE PROCESS

The project began with consultation, interviewing students and alumni to develop the campaign strategy: framing science as an essential part of every student’s education, rather than exclusively as a career pathway to STEM. This ensured that the campaign would appeal equally to parents of less academic students.

As lead designer, I developed the campaign name, tagline, themes and messages as well as designing the campaign brandmark and visual design. I led the design of print and digital collateral including a booklet, presentation box, donor gifts, iPad presentation, films and a website.

THE OUTCOME

The campaign was awarded Best Capital Campaign in 2014 by Educate Plus and reached its fundraising target in December 2015.

Due to the success of the campaign, Scotch College engaged Blueboat to design its next two campaigns.

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2014
Studio: Blueboat
Role: Lead Designer